The Housewife
nr.4 1948 “The adventure that became a reality. The modern washing machines have now reached a high degree of efficiency. Machine wash does relief work and considerable time is saved (a large laundry is done at approx. 3 hours). Machine wash also means less use of detergents. And last but not least, machine wash release the housewife from any difficulty in obtaining labor for laundry, simply because she can do without! “
I continue to digitize the large amount of vintage advertisements I have. Today we look at the housewives and the machines that help in everyday life. These wonderful ads are from the Norwegian interiors magazine “Bonytt”. ( See advertisements for radios here)
nr.7/8 1948 “Are your the landlord or has building plans?…. Let the time be past, when the housewife must struggle with heavy tubs”
nr.5/6 1952 “A million housewives all over the world is daily looking forward to Hoover’s outstanding features. Ask those who know how clothes should be washed.”
nr.5/6 1952 “Two good helpers. This cooker cook dinner, 7 hours after a power failure. So great is the oven. Excellent! Payment terms to suit everyone”
nr.2 1953 “The low bake ovens make the work inconvenient and unprofitable … It is the manufacturer’s job to ease the work of the housewife”
nr.7/8 1953 “It can often be cumbersome to operate the back plate on a stove … It is the manufacturer’s job to ease the work of the housewife”
nr.7/8 1953 “The man also helps with the laundry when he can use a Hoover machine. He thinks it is a pleasure to take care of the machine, not least because the man will learn to appreciate Hoover’s significant and unique advantages.”
nr.7/8 1953 “This vacuum cleaner banks, brushes and sucking the carpet clean while on the floor. It is not necessary to vent the air. Hoover has the amazing quality that freshens up old carpet, so that the original colors and patterns are clearly brought out again”
nr.9 1953 “Most ovens are so dark and deep that it is difficult to see into them. … It is the manufacturer’s job to ease the work of the housewife”
nr.11/12 1953 ”So nice have the shirts never been before. You do not know how grateful I am that you gave me a Hoover. But you have surely every reason to be satisfied also. Linen lasts longer, and I have time to so many other things. the whole week’s laundry goes away in a flash, and I have not the slightest pain i the back “
nr.11/12 1953 “How the housewife and Thune is done with all the laundry in 3 hours.”
